Your goals define the targeted metrics for Search Engine Marketing (SEM). We utilize forms, kickoff meetings, and any additional information you deem important to capture your goals and align a successful strategy. While advertising metrics do have many constants, we believe that each campaign should be assessed individually to ensure optimal success.

We can easily tailor our search engine advertising strategies and campaigns to fit within your budget. During our kickoff meeting, we will assess current campaigns and strategies to provide you with realistic results and recommendations to get you to your desired goals.

Not a problem! We can help you create your ad account from scratch or within existing accounts. Our team will partner with you on any action items or access needed to ensure a successful launch.

Leveraging your goals, current campaigns, competitor analysis, and industry research, we provide an in-depth overview of our proposed strategy, including targeting, budgets, keywords, and messaging. Any additional insight provided will only help our efforts further!

After our kickoff meeting, we will begin working on the starting structure and strategy. Our process has walkthrough steps throughout to ensure your team is informed. Once advertising campaigns are live, we begin consistent optimizations informed by performance and results.

We monitor reporting weekly and make adjustments and optimizations quickly when needed. Each week, you will receive an in-depth report of the previous week’s results to track progress of your search engine advertising campaigns. Optimizations, changes, and adjustments will always be communicated regularly.

Leveraging any branded materials you have, we propose copy using competitor and industry research while maximizing keyword visibility.

Up to you! We can certainly work with any assets or messaging you provide, but our team of advertising creatives can also create high-converting content such as a landing page that aligns with your brand and goals.

Our search engine advertising strategies are built to constantly enable testing practices. From retargeting and branding to interest-based audiences, we are consistently researching new audiences to maximize interest and boost engagement.

Search Engine Marketing (SEM) involves paid advertising through search engines like Google or Bing. This includes tactics such as pay-per-click (PPC) ads and Google Shopping campaigns. On the other hand, Search Engine Optimization (SEO) focuses on improving a website's ranking in organic search results through tactics such as keyword optimization and link building.