Simply put, e-commerce content marketing is the use of valuable content to promote products or services online. It involves creating and sharing valuable, relevant, and consistent content with the goal to attract potential customers.

Some common forms of e-commerce content marketing include blog content, social media posts, product descriptions, email marketing campaigns, video content, infographics, and more. 

There are several metrics we use to measure your success. Some common ones include:

• Website traffic: Monitoring the number of visitors to your website and how they arrived (through organic search, social media, etc.) can give you an idea of how effective your content is at driving potential customers to your e-commerce website.
  
  

• Engagement: This includes metrics such as likes, social shares, comments, and time spent on your content. It shows how well your content resonates with your audience and whether it sparks conversations or interactions.
  
  

• Conversion rates: The average e-commerce conversion rate measures those who take a desired action (such as making a purchase or signing up for a newsletter). Tracking conversion rates can show how effective your content is at driving conversions and ultimately, sales.

While content marketing is not a one-size-fits-all all solution,  there are some key elements that make up a solid content marketing strategy.

First, we define your target market and understand their needs. Then, we align your content with clear business goals and develop a comprehensive content plan, including an editorial calendar.

Once we have that in place, we use a variety of content formats to engage different preferences and optimize your content for search engines. Promote your content through various channels, such as social media and email marketing. Lastly, we regularly monitor and analyze performance metrics to refine your content strategy and improve results.

Yes, valuable and high-quality content can greatly impact your search engine rankings. Platforms, such as Google, prioritize websites with relevant content in their rankings. By consistently creating valuable and informative content that target keywords related to your business, you can improve your search visibility and attract more organic traffic.

Additionally, engaging content can also help in building backlinks from other websites, which is another important factor in SEO.